JAY JAY MODELS Dubai proudly contributed to a groundbreaking moment in the fashion world by sending 16 of our models to the adidas KAF BY KAF Fashion Show in Riyadh.

This event marked a historic collaboration between global sportswear giant adidas and Saudi fashion label Kaf by Kaf, as part of the prestigious Saudi 100 Brands initiative. The show, held on October 16th, 2024, was adidas’ first regional runway event, unveiling the much-anticipated Spring-Summer 2025 Sportswear Collection. Designed by Kawthar Alhoraish, the visionary behind Kaf by Kaf, the collection is a stunning blend of Saudi Arabia’s traditional clothing elements and contemporary athletic aesthetics.

Taking place just ahead of Riyadh Fashion Week, the event showcased a fresh perspective on sportswear, pushing boundaries and celebrating the rich cultural heritage of Saudi Arabia while aligning with modern fashion trends.