Kseniia 

Lavinia 

<p>We are proud to announce that Lavinia, one of the rising stars at <strong>JAY JAY MODELS Dubai</strong>, is the face of the <strong>Spring/Summer 2025 campaign for Bab Al Shams</strong> – the iconic desert resort just 45 minutes from downtown Dubai.</p> <p>Where Middle Eastern culture meets a radiant love for life, <strong>Bab Al Shams</strong> offers an unforgettable desert experience inspired by the vast beauty of the landscape and the rich stories of its people. The resort blends elegant contemporary design with distinctive modernist architecture, capturing the essence of timeless Arabian heritage with a bold, modern twist.</p> <p>Sophisticated spaces, Lavinia brings effortless elegance and charisma to the campaign, embodying the spirit of Bab Al Shams’ unique identity. This collaboration beautifully reflects both the destination’s vision and the strength of talent nurtured at JAY JAY MODELS.</p> <p>Stay tuned for more from this stunning campaign and upcoming projects featuring Lavinia.</p>

Lavinia Stars in SS25 Campaign for BAB AL SHAMS  | JAY JAY MODELS Dubai

Lavinia for BAB AL SHAMS CAMPAIGN SS25

<div>JAY JAY MODELS Dubai proudly contributed to a groundbreaking moment in the fashion world by sending 16 of our models to the adidas KAF BY KAF Fashion Show in Riyadh. </div><div><br /></div><div>This event marked a historic collaboration between global sportswear giant adidas and Saudi fashion label Kaf by Kaf, as part of the prestigious Saudi 100 Brands initiative. The show, held on October 16th, 2024, was adidas’ first regional runway event, unveiling the much-anticipated Spring-Summer 2025 Sportswear Collection. Designed by Kawthar Alhoraish, the visionary behind Kaf by Kaf, the collection is a stunning blend of Saudi Arabia’s traditional clothing elements and contemporary athletic aesthetics.</div><div><br /></div><div>Taking place just ahead of Riyadh Fashion Week, the event showcased a fresh perspective on sportswear, pushing boundaries and celebrating the rich cultural heritage of Saudi Arabia while aligning with modern fashion trends.</div>

Unveil SS25 Global Sportswear Collection during Sportswear Brand’s First Regional Runway Show